Geraint’s Team – Sky Pro Cycling

Team Sky

Team Sky is the UK’s first ever WorldTour level cycling team and is now in its third year of racing, ranked second in the world. Team Sky’s aim is to inspire a love of cycling and get more people out riding their bikes.

Sponsors:

Adidas

adidas has a clear mission – to be the leading sports brand in the world. To accomplish this mission, the brand comprises two divisions that reflect two distinct market segments: Sport Performance and Sport Style. Product and marketing initiatives at adidas primarily focus on five global priorities: football, running, training, basketball and Originals. The adidas brand attitude “Impossible is Nothing” drives all brand communication initiatives and helps strengthen the brand’s bond with consumers. With a well-defined and segmented distribution approach and a premium-price strategy, adidas clearly positions itself as a top-notch brand in all markets.

Fiat

I am supporting Fiat and British Cycling with their new Punto campaign to ‘Clear the air’ between motorists and cyclists. Deep down we all know motorists and cyclists don’t really get along. Thinking about it it’s quite odd, as most cyclists also own a car and vice versa. If we look beyond the windscreen or the lycra we’re one and the same! I’ve teamed up with the sporty new Punto GBT and British Cycling to prove that motorists and cyclists really can be friends. Find out more at www.fiat.co.uk/punto-gbt

CNP Professional

Established in 1998 by former bodybuilding champion Kerry Kayes, CNP Professional have developed a series of nutritional product that will make a difference to athletes at all levels. CNP Professional have built their reputation over the past ten years by supplying high-quality products to top sports people in the UK and abroad. Their aim is to produce the highest-quality and most effective formulas that will aid elite athletes achieve their physical goals.

CNP Professional have worked with Team Sky and British Cycling in the past few years to develop a number of products including a new energy gel. Called Pro Energy Max, the cola-flavoured gel is designed to not only give an energy boost, but also maintain energy levels and heighten mental alertness. It is being used by both Team GB Cycling and Team Sky.

The gel is used in conjunction with fluids just before a big effort, such as towards the end of a race or at the bottom of a climb.

www.cnpprofessional.co.uk/sports-advice/advice-cycling.html/

HCC

HCC seeks to educate consumers and also education and health professionals on the benefits of eating a balanced diet and the role lean red meat can play within a balanced diet. HCC offers a range of free resources and services for health professionals and for primary and secondary teaching of food within the national curriculum.

Exposure Lights

Award winning Exposure Lights lead the way in cycle lighting development. Producing the highest quality lights, Exposure products will keep you safe and at full speed throughout the night. Manufactured in the UK, Exposure Lights by USE are the only option due to their cable free, high powered compact designs.

Fusion Media

Fusion Media offer a range of media services within the up-and-coming sport of cycling. Wherever you look, more and more people find cycling an inclusive platform to reach the new breed of health-conscious, weekend-adventurers. Whatever you need to help you achieve resonance with that group, Fusion Media has got cycling covered.

Squire Sanders Hammonds

The Sports Law Group at Squire Sanders Hammonds offers market leading experience and expertise in the legal, commercial and regulatory issues affecting the sports industry. For more information visit our global website: www.ssd.com.

Murroughs Welsh Brew Tea / Paned Gymreig

Tea specially packed and blended for Wales.
So nice to come home to…